Beyond the Workbench Podcast
Beyond the Workbench is a podcast for the leathercraft community and the makers who build with their hands. Hosted by Odin Clack and Michael Magnus, we share honest conversations about craft, creative business, and the real work behind the work.
Expect interviews with popular, established makers and up-and-coming talent, plus practical episodes on pricing, marketing, systems, momentum, and building a shop (and a life) that lasts.
What We Talk About
- Leathercraft shop talk — tools, techniques, process, and lessons learned
- Maker interviews — established and rising makers sharing their story and approach
- Creative business — pricing, offers, margins, and building a sustainable workflow
- Marketing that fits — clear messaging, content, and selling without the cringe
- Momentum — consistency, discipline, and staying sharp when life gets busy
Meet Our Hosts
Real talk on craft, business, and the challenging spaces between.
Michael Magnus is a marketing professor and creative strategist who’s helped makers and small brands find their voice, sharpen their offers, and build growth that actually lasts. He’s equal parts practical and creative—great at turning “I don’t know how to explain what I do” into messaging that clicks.
Odin Clack is a maker, founder, and longtime digital marketing leader. He built Odin Leather Goods in Texas into a multi-channel brand rooted in craftsmanship, community, and story—while bringing years of experience in eCommerce, content creation, branding, paid/organic growth, and performance-driven decision-making.
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